2023: Top 19 Insurance Industry Trends In UK

Top Insurance Industry Trends In UK
Top Insurance Industry Trends In UK

What are the top 2023 insurance industry trends in the UK? 

Over 6 months now, questions have been brewing about what is obsolete or new in the insurance industry. For those in the UK, the top trends in the insurance industry are noteworthy.

Hence, millions of UK citizens are asking to know what the top insurance industry trends are.

As a duty, being one of the top insurance blogs, we wrote this article to inform you about these trends.This is based on our observation, knowledge and experience in 2023.

Apparently, 2020-2021 was not a great year all together. This is due to the Covid-19 restrictions. However, 6 month into 2023, 90% of the restrictions are already lifted.

This is a good one. But, how has covid-19 and its restrictions introduced trends in the insurance industry.

As a matter of fact, what are the top insurance industry trends in the UK this 2023?

At this juncture, Let’s take a deep dive into each of these trends.

These below are the 2023 top 19 insurance industry trends in the UK:

  1. Cryptocurrency Insurance
  2. Self-employed People Purchasing More Policies
  3. Aggressive Strategic Decision-Making
  4. Digitization and Data Management
  5. Workplace Flexibility
  6. Modernization of Core Systems
  7. Increased Used of Social Media For Combating Insurance Myths
  8. Property Pricing and Profitability 
  9. Maturity of Insurtech Adoption
  10. macroeconomic obstacles
  11. Improved Customer experience
  12. Electric vehicles becoming a big market for insurance companies
  13. Continuous Growth Of Special Purpose Acquisition Companies (SPACs)
  14. Standardization of FCA’s Consumer Duty
  15. Increased Access to Mental Health Services
  16. Continuous Closed book sales
  17. Customized Insurance Policy
  18. The insurance Industry will continue to trend
  19. Stiffer Insurance Regulation

Obviously, looking at these trends confirms that the insurance industry is bubbly. However is each of these trends in favor of insurers or the insured?

2023: Top 19 Insurance Industry Trends In UK

2022: Top 19 Insurance Industry Trends In UK
2023: Top 19 Insurance Industry Trends In UK

Let’s take a look at each of these indepthly.

Cryptocurrency insurance

Cryptocurrency insurance is one of the top 2023 insurance trends in the UK. As the value of cryptocurrencies fluctuates, insurance related to them has gained traction and will do so in the future. 

Consequently, as 2023 draws to a close, efforts to include cryptocurrencies in statutory accounting are intensified in the United Kingdom and National Association of Insurance Commissioners (NAIC).

Self-employed People Purchasing More Policies

Self-employed individuals purchasing more policies is yet another top 2023 insurance industry trend in the UK. Why?

This is due to the devastating effects of covid-19. Among these effects are the layoffs faced by many UK citizens during the outbreak. There were also a large number of resignations. Hence, in order for survive, many people started their own businesses.

According to CBSnews.com, 4.1 million new business applications were filed towards the end of 2021. Furthermore, many people are still registering new enterprises as the year comes to a close.


Millions of people established new businesses because they wanted to make a difference. They are looking for ways to secure a better future for themselves and their family. Thus , many people in the United Kingdom and other parts of the world now consider life insurance as an important aspect of that approach.

As a result of the increase in insurance policy purchases, successful life insurance businesses like as coveainsurance are doing everything possible to maintain this trend.

Aggressive Strategic Decision-Making

2022 Top 19 Insurance Industry Trends In UK
2023 Top 19 Insurance Industry Trends In UK

At the moment, many insurance businesses are making more aggressive strategic moves. This is a key top insurance industry trend in the UK for 2023. This is also due to the impact of covid-19.

Every industry, including the insurance industry, experienced irreparable unpredictability as a result of the covid-19 pandemic. As a result, the sector that was once predictable is no more.

Furthermore, insurance companies are currently dealing with the following issues:

  • Impacts of climate change on specific risk profiles
  • Customers expect products that are specifically tailored to them, therefore distribution must become unidirectional.
  • Growth without sacrificing profitability is getting increasingly difficult.
  • Changes in client expectations

As a result, leaders in the sector must now make a variety of intentional and aggressive strategic decisions in order to thrive. That is, incremental change and avoiding change entirely are no longer viable options.

Thus, the insurance market and carriers have had to adjust overnight. Even as the epidemic faded away, the rate of change remained constant.

Digitization and Data Management

Digitization to improve client journeys and organizations’ speed and responsiveness has become a trend in the UK insurance industry.

Obviously, this is a better option for both clients and insurance companies. This is due to the fact that digitization is a critical enabler of long-term growth and future innovation.

Also read – Why Insurance Demands Should Be On Your Top Trend Insurance Industry Blogs

While many businesses are already heavily invested in digitalization of insurance processes, it is critical to assess the implications for the entire organization.

Undoubtedly, a more integrated approach that examines the organization’s systems, practices, and culture will aid a good digitalization. This will also help enterprises preserve the value of their investment. But, what happens when the technological systems fail?

Furthermore, it is obvious that data is one of the most precious assets for any firm. It helps to ensure efficient operations, risk management, and regulatory compliance. Poor data, on the other hand, can cause problems with claims handling, determining suitable premiums, and designing new products for insurers.

While there is a downside, the benefit outweighs the downside, which is why this is a current industry trend.

Workplace Flexibility

Work From Home - 2022 Top Insurance Industry Trends In UK
Work From Home – 2023 Top Insurance Industry Trends In UK

Workplace flexibility is nothing new, but it has emerged as one of the most noticeable 2023 top trends in the UK insurance industry.

Glaringly, covid-19 social distance restrictions encouraged remote working conditions in the insurance industry. Although insurance professionals have returned to the office, a huge majority of them work in a hybrid setting. This has become the new normal.

According to industry analysts, the hybrid work style helps organizations retain good employees.

Modernization of Core Systems

Core system modernization in the insurance industry remains a top 2023 trend in UK.  This trend is projected to continue in the next years.

For insurance businesses such as Aviva insurance, they prioritized the continuous modernization of systems that is:

  • compatible with the systems of other important partners.
  • Enhance the customers feedback process
  • Produce profitable leads
  • Encourage a positive customer experience.
  • Accelerate innovation
  • Use predictive analytics to improve underwriting.
  • Automate complex tasks to reduce costs.

The insurance industry is changing at an unprecedented rate. Therefore, insurers are following this trend to assure company relevance and sustainability.

Also read – Why Insurance Demands Should Be On Your Top Trend Insurance Industry Blogs

Increased Use of Social Media For Combating Insurance Myths

Due to the efforts to increase the customer base , insurance companies are prioritizing millennial-based marketing messages. This is to fix their mindset towards buying insurance policies and to fight against untrue information about insurance.


In the absence of true knowledge about life insurance – the options that exist, how they qualify and costs — Millennials hold onto preconceived notions and ideas that need to change. Hence, insurers have awoken to turn the insurance industry on its head and change perceptions. 

Consequently, insurers made the use of social media to reach these millennials a trend. This is so as to educate them and get their attention towards their products.

Property Pricing and Profitability

Premiums and risk concentration have both increased dramatically as a result of inflationary pressures. This is due to disasters caused by climate change and the increasing population in new markets.

Inflationary forces have now worsened the more fundamental issues of disrupted risk models and rising capital requirements, which were already driving up property insurance prices.

The annual inflation rate in the UK have reached 9.1, the highest level in 40 years.

As a result, there have been tremendous pricing and profitability calculations trends within the property insurance sphere.

Maturity of Insurtech Adoption

2022 Top Insurance Industry Trends In UK .
Insurance Technology Adopter

Clearly, the awful covid-19 enabled insurance companies to turn to insurtech as a means of resolving the problems created by the current work atmosphere.

However, the insurtech space stayed underfunded for a long time, until insurers who are builders decided to give it a shot. This is what led to the maturation of insurtech practices as one of the top insurance industry trends in the UK for 2023.

According to global market research firm Technavio, the InsureTech market is expected to rise by $33.73 billion between 2020 and 2025 as a result of greater adoption.

Macro-economic Obstacles

While global uncertainty persists, so do the economic consequences of Brexit.

As a result, one 2023 top trend that has emerged is insurers’ deliberate analysis of macroeconomic challenges.

This could be because it has an impact on the commercialization of insurance products or because it contributes to a low client base.

Unconventional Customer Experience Strides

So far, improved customer experience tops the list of priorities for insurance companies. Hence, insurers employ unconventional but ethical means to ensure their customers have a great experience with them. 

Northworthy is the security and peace-of-mind message most insurance companies channel down to their customers and prospects . More so, as a trend, insurers in a bid to present value to their customers undertake quick and personalized service, This is even when it is not in their official list of services they are known for,

Electric vehicles becoming a big market for insurance companies

Electric vehicles are one of the top trends that both the rich and poor are aware of. The vehicles, on the other hand, are the reason for the large market that insurers are anticipating. These vehicles, as well as the market they create for insurers, have become one of the most heavily discussed topics.

These cars, trucks, and vans enter the global insurance market at a time when insurers are seeking other markets to make money from.

This is a growth opportunity, not merely a substitute for declining traditional auto premiums! 

Customers who own electric vehicles will have extra requirements, such as battery charging facilities and quick access to fast chargers when they are away from home. 

Innovative, customer-centric insurers that offer these value-added products and services will have a competitive advantage.

Anticipation of Special Purpose Acquisition Companies (SPACs) Fund Growth

2022 top insurance industry trends in uk
Insurer in anticipation of SPAC’s fund growth

With strong SPAC activity in 2021, SPACs (public shell businesses listed for the purpose of buying a private company) have gained prominence in the insurance industry. Because of the predicted increase in the funds SPAC will raise in 2023 and beyond, each insurer is hoping for a piece of the enormous pie. After all, insurance is one of its target industries.

Standardization of FCA’s Consumer Duty

The FCA’s Consumer Duty standardization is also one of the top 2023 insurance industry trends in the UK. This is because no insurer wants their clients or prospects to perceive any kind of unfairness in their insurance procedure. Thereby, the consumer is lost to their competition. 

Consequently, the insurance firms assist customers in:

Recognizing the ground rules

Ensuring that high-quality items are delivered to them and perform as anticipated

Enhancing the value and support of consumers, etc.

Increased Access to Mental Health Services

Mental Healthcare Insurance is a new coverage in the insurance industry that is still trending even after the second quarter of 2023. 

Many people suffer from loneliness and depression as a result of the social distancing restriction that forced everyone to stay at home. 

As a response, insurance providers in the UK have developed personal mental health insurance policies for individuals suffering from any form of trauma.

Combat of Close Book Sales Challenges

The long road ahead between when an insurance is sold and when a claim can be made creates a unique set of issues. At the moment, insurance companies are looking for any strategy to overcome the close book sales challenge in order to stay afloat.

FCA has prioritized closed books of business this year. This is due to the perception that those in sealed records of business were not getting the same degree of customer service as those in open books of business.Therefore, insurers make every effort to address this problem.

Customized Insurance Policy

Customized insurance policies are one of the top insurance sector trends in the UK for 2023. The rationale for the personalized insurance policy trend is that the current insurance market enables insurers to service consumers exactly how they want.

Instead of attempting to meet consumers somewhere, insurance companies now meet them where they are. Thus, tailored consumer involvement is key for insurance providers in 2023.

Stiffer Insurance Regulation

Regulators demand transparency across supply chains and shareholders will hold companies to account for their promises

The insurance Industry will continue to trend

This is true, since nothing can be predicted in our world anymore. To secure their future, people will become aware of insurance, hence, a lot of industry conversations from experts and lay-man will be had.

Ways for The UK Insurance Industry to stay in Top Trend For The Rest of 2023

As we enter the third quarter of 2023, new tendencies will emerge. Of course, the insurance market is currently extremely volatile, therefore insurance companies must develop new ways to operate. Additionally, they must discover fresh ways to keep up with trends in order to achieve corporate sustainability.

However, one thing is certain: the insurance market in the United Kingdom and elsewhere in the world will continue to evolve.

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